EIGHT THINGS TO CONSIDER BEFORE STARTING A
BLOG
Oh! So you want to start a blog? Your decision to start a
blog will be one of the most important you will ever make. I know you must be
wondering why I said that. Well, here are my reasons:
1)
Blogging increases your level of exposure;
2) By blogging, you learn new
things in the process of sharing your knowledge;
3) Blogging will help you promote
your offline business online;
4) Blogging gives you the
opportunity to meet with great and intellectual people;
5) A blog can turn your bank
account around for the better.
Blogging will benefit you a lot more than these; these are
just to name a few.
But before starting
a blog, there are some important things you need to consider which will
determine how successful your blog will be. Below are some points I think you
should consider before starting a blog:
- THE PURPOSE OF YOUR BLOG the question “why
did I or why am I creating this blog“is the number one thing you should
think of. That’s because every other
thing about your blog centers on the purpose on which your blog is created.
For example, if the purpose of your blog is to tell the
story about how you made A‘s when you were in school. Your blog title should
look something like ‘how I made good grades back in school and how you can‘.
Your target audience will most probably be school students
and parents who have kids in school.
For your posting frequency; once a week is ideal.
Your domain name will be something like ‘www.gettinggoodgrades.com‘.
And it all goes like that.
I find writing down the purpose of your blog very helpful.
It will help you keep focus and not deviate from what your blog is about.
Look through you, what is that thing you are you are very
good at? Why not blog it?
So, you are a very good writer? Then why don't you blog about:
How you developed
passion for writing?
What you like about
writing?
How you squeeze out
time out of your daily schedule to write?
Who is your role model
or mentor as a writer?
Have you written any
article?
What is your advice
for fellow writers? etc etc.
Another important point to consider that will determine to
an extent the success of your blog is your ‘AUDIENCE‘.
Creating a blog about
cooking and directing it towards a community of lecturers or professors is
spelling a doom for your blog.
You need to research
who your audience is, what they need, what they want, how your blog will
benefit them, how urgent they need what you have to offer, and things related.
It is important you know your audience before starting to
blog; else, you will be the only one reading your posts (and probably your
family members, lol!)
This point is a very important one, because it shows your
reader how serious you are. You need to set a time interval on how frequent you
will post on your blog. Is it, daily, weekly, bi-weekly, once in two or three days?
Just set a standard you know you can meet up with and adhere to it strictly.
The key point here is
to be consistent. Having a lot of topics at hand does not mean you should make
three blog posts a day. Select a time frame and set deadline which you must
meet.
If in the process,
you run out of there, a post will be coming later of blog post ideas.
Oh! I think we
should take a break here so you can digest what we have talked about so far.
The concluding part of this post will be coming up in my next post; YOU don't want
to miss it.