Conversion is one thing every blogger attaches importance to, be it conversion of visitors to readers, readers to subscribers, subscribers to customers et all. However, before we go deeper, I would like to talk about converting visitors to readers (loyal readers at that), because that's where it all starts from. As always
don't forget to call me to order wherever i get it wrong.
Visitors are people who are just visiting your blog for the first time, while readers are those who have become ardent or constant visitors of your blog. How do you now make first time visitors become loyal readers, read on to find out.
- What is your Blog about?The first one or two seconds a new visitor spends on your blog is what will determine whether they will read your blog or not. Within this short period of time, a visitor needs to get the clear picture what your blog is about.A brief intro as to what you blog about will do just fine, just to make sure the visitor knows where she is.
- Provide good information:Most people will be coming to your blog for the first time mostly because they are searching for a particular information. How do you make sure they actually stay on your blog? Simple, provide them with the information they need, and they sure will keep coming back for more.
- Add Value:At the end of every post you compose, ask yourself, have i added any value to my reader? If you can find a good answer to this question, then definitely your visitor will have a positive answer to. People love to read things that add value to their lives, and if you're able to do that, why won't they keep returning to your blog for more.
- Communicate:Your blog is as good as waste if visitors can not understand what you are saying. The rule here is to keep things as simple as possible. Nobody is interested in how sound your vocabulary is if it's not going to solve their problem.
- Interact With the Visitor:For Heaven's sake, this is not your school essay. Common friend, you're talking to humans not some robots. Let your posts involve your readers and you.
- Avoid annoying Pop Ups:Pop ups can be very annoying especially when it affects usability and readability. You don't want to scare visitors away after their visit to your blog, do you?
- Keep a Simple URL Structure.
- Provide Search Bar:
- Make Navigation simple and Easy.
- Provide Links to Valuable Resources.
- Scannable Content
- Have A Nice Looking But Simple Design Layout.
Have i missed anything, feel free to add or remove from any of my points above, Let's learn. Share your experience.
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